Purito Seoul

Purito Seoul is all about skincare that’s kind — to your skin, your wallet, and the planet. 💚

This 100% cruelty-free brand puts transparency first, using only EWG Green Grade ingredients that are safe, gentle, and free from harmful toxins or harsh chemicals. What you see is truly what you get — clear, honest ingredient lists and formulas that actually work.

Their packaging? Eco-friendly. Their philosophy? Skincare should be effective, clean, and affordable for everyone. From their best-selling Centella line (hello, calm & clear skin!) to their minimalist, skin-loving approach — every product is designed with sensitive and acne-prone skin in mind.

No fluff, no nasties, no animal testing — just pure goodness your skin will love.